Halifax’s Facebook Christmas choir campaign generates £100k for Save the Children

first_img Tagged with: charity of the year christmas corporate Digital Facebook Halifax’s interactive online Christmas choir campaign on Facebook at the end of 2011 raised £25,000 for Save the Children. The sum has been quadrupled to £100,000 by the bank.The campaign involved Halifax inviting Facebook users to sing and record their own version of ‘We Wish You a Merry Christmas’. Participants could then combine their recording with those of other contributors, including pop-opera stars and Save the Children supporters Il Divo, creating hundreds of different online Christmas choirs.Halifax pledged to donate £3 for each choir recording and £2 for selecting a ‘Click We’ll Donate’ button.The campaign generated nearly 140,000 views, raising close to £25,000 for Save the Children. Save the Children is Halifax’s Charity of the Year for 2011, hence the quadrupling of the sum as a donation. The partnership has so far raised over £1.4 million.www.savethechildren.org.uk Halifax’s Facebook Christmas choir campaign generates £100k for Save the Children  31 total views,  1 views today AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis Howard Lake | 19 January 2012 | News About Howard Lake Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world’s first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp and co-founder of GoodJobs.org.uk. Researching massive growth in giving.last_img read more