The conference “ASTA DESTINATION EXPO 2020”, which will be held from 03 to 06 December 2020 in Dubrovnik, is a unique opportunity to promote Dubrovnik and Croatia. Croatia was named “International Destination of the Year 2020” at the annual ASTA Global Live convention. This is a prestigious award given by the Association of American Experts in Tourism ASTA, which is invaluable for the promotion of Croatia. The hosting of about 300 American tourism experts in Dubrovnik, who will negotiate deals directly with Croatian tourism service providers at B2B meetings, will surely make this conference the most important tourist event for Croatian tourism in 2020. The American market is the second most important emitting market for Dubrovnik, right after the British one. Last year, 159 American tourists stayed in Dubrovnik (146% more than in 16), and 2018 overnight stays were realized (442% more than in 256), according to the Dubrovnik Tourist Board.