E-Scan offers digital marketing insights

first_imgThe Credit Union National Association recently released the 2017-2018 Environmental Scan. The E-Scan offers insights in 10 primary areas affecting credit unions, including lending, economics, technology and of course marketing. The E-Scan is a must-read for any credit union executive and is also an outstanding planning tool to use.The marketing section is entitled “The Big Deal Behind Social Media.” It also mentions many of the other top marketing trends for credit unions, including disruptors, regulations, Generation Z, the evolution of marketing, highly personalized marketing, consumer preferences and the humanization of digital. But the bulk of the section centers around social media and engagement.According to the E-Scan, there are five factors that come into play when brining engagement into your social media efforts:(1)    Bring value firstAs the E-Scan notes, “social media isn’t always about direct response…..once you’re identified as a serial promoter, people will shut you off and tune you out.” Look for ways to engage—not sell—on your social media platforms. continue reading » 24SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblrlast_img read more

UEFA open Tavecchio investigation

first_imgCarlo Tavecchio (pictured) may have thought he had escaped censure after becoming the new head of Italian despite his much-publicised racist comments about African footballers but UEFA have taken the unusual step of setting up an inquiry. Taveccio referred to “banana eaters” during a prepared speech to Italy’s amateur leagues when he complained about a lack of opportunities for home-grown players at professional clubs. Despite his comments drawing widespread condemnation, he still managed to clinch the FIGC presidency thought FIFPro, the international players’ union, said the matter should not end there.The organisation also called on Tavecchio to attend a UEFA-organised anti-discrimination conference in Rome in September and make a public apology.But UEFA have pre-empted that by opening their own investigation.”Following a request of information made by UEFA on 28 July 2014, Mr Carlo Tavecchio, President of the Italian Football Federation (FIGC), has today been personally informed by UEFA about the decision of its Chief Ethics and Disciplinary Inspector to open a disciplinary investigation on alleged racist comments made by him during his FIGC presidential election campaign,” a statement said.”Once the report has been completed, the UEFA Chief Ethics and Disciplinary Inspector will submit its conclusions to the Control, Ethics and Disciplinary Body to render a decision about this mattelast_img read more