1SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblr In 2019, credit unions face the same fundamental question that nearly every other business does: Members are out there, but how do you reach them?Gone are the simpler days when marketing meant leasing a couple billboards next to the freeway and taking out ads in the local newspaper. Today, reaching potential members means connecting with them online.Online marketing can seem puzzling, a vaguely anarchic field of viral (i.e., accidental) successes, where the principles of traditional brick-and-mortar marketing fall flat or even repel. But if you master its rules, you can flourish.How Do You Reach Potential Customers Online?At Clever, we’ve had great success using a combination of content marketing, search engine optimization and pay-per-click advertising. Let’s tackle content marketing first. continue reading »
Facebook6Tweet0Pin0 Submitted by Jeanne Jolly Award-winning singer-songwriter Jeanne Jolly is invigorating the music scene with her heartfelt lyricism, heavenly range and soulful folk-pop beats tinged in Appalachian Americana. With her unmistakable signature voice, she is carving out music without boundaries that pulls from her classical training and folk sensibility. Audiences all over the U.S. are becoming impressed with her songwriting, her strong country belt and her ability to quickly shift to the dusky lilt of Allison Krauss combined with sophisticated jazz phrasing. One can only guess that her vocal dynamics & songwriting range come from a performance history as the featured vocalist with Grammy Award winning Jazz trumpeter, Chris Botti, getting a Masters in classical vocal performance from New England Conservatory, & growing up in NC with a deeply rooted love for bluegrass and classic country. When you ask Jeanne where it all comes from, she’ll tell you, her heart.The Boston Globe reviews, “Once seen and heard, singer-songwriter Jeanne Jolly from Raleigh, N.C., is hard to forget, her songs easy to remember-especially if you have her debut, “Angels”, and have the habit of playing it over and over.”Jeanne’s new album, ‘Angels’ debuted in the top fifteen on the iTunes Singer Songwriter Chart & is garnered with praise for its depth of sweetness and sorrow that can fit any mood and strikes a chord with a variety of music fans. Her songs reflect on the angels that affect all of our lives, leaving the definition of “Angels” to the listener. It is a grassroots album to really sink your teeth into, defined by the soul-infused single, “Sweet Love”, thoughtful ballads like “Good Man”, topped off with her feisty alt-country romp, “The Hard Way”.The New York Music Daily shares, “she’s got an eye for detail, likes to work the suspense for all it’s worth, and her band is sensational.” You can view the music video for her single “Sweet Love” here. In 2012, Jeanne Jolly embarked on a tour of the Pacific Northwest where she headlined the Sweet Pea Festival of the Arts and the Red Ants Pants Festival alongside the likes of Rodney Crowell, Emmylou Harris and Billy Joe Shaver. She returned to North Carolina as a featured performer at the North Carolina State Fair followed by her national “Angels” Album Release Tour. Jeanne is currently touring all over the U.S. in support of “Angels”.On August 21, 2013, Jolly comes to Olympia’s Music In The Park. The free concert series in downtown Olympia’s Sylvester Park will allow music lovers from all over the south sound to enjoy the sounds of Jolly and her sensational band. The concert starts at 7 pm, but attendees are welcome to come early with blankets, low back chairs, and picnics. For full details on the Music In The Park Concert Series click here.The Common Folk Review states, “Jolly is undeniably a versatile singer with an amazing and rare ability to sing with the sophistication of modern jazz and the simple passion of an Appalachian Americana. Jolly has a gorgeous voice that isn’t something you hear or happen upon everyday.” Come and see for yourself why Jeanne Jolly is among the top folk-rock singer/songwriters today.