SCC to host inaugural Dance-a-Thon

first_imgJust a few weeks after the Holy Half, Notre Dame will see another kind of marathon come to campus — this time, a dance marathon.From 7 p.m. Friday night until 7 a.m. Saturday morning in South Dining Hall, the class of 2017 Sophomore Class Council (SCC) will host Notre Dame’s first annual Dance-A-Thon, the proceeds of which will benefit Memorial Children’s Hospital in downtown South Bend.SCC Treasurer Neil Joseph said the idea for the fundraiser was derived from the example of a number of universities, including Penn State and Ohio State, which have raised thousands of dollars through month-long campaigns that culminate in massive dance parties.“A lot of other colleges have been doing dance-a-thons to raise money for hospitals in their area, and we just really wanted to do something where we had an impact on our community specifically,” he said.Joseph said all proceeds from the Dance-A-Thon will help to fund the the estimated $10 million expansion of Memorial Children’s Hospital in South Bend, which, according to its website, “treats children with a wide variety of medical and surgical diagnoses from more than 20 referral hospitals throughout Southwestern Michigan and Northern Indiana.”“They [Memorial Children’s Hospital] were really in dire need of this new addition for their pediatric unit, and so we met with them, and they were really excited,” Joseph said. “We were just thinking big.”SCC President Noemi Ventilla said the Dance-A-Thon will be the second major event hosted by the SCC this year; their first was the Great Gatsby Dance in September.“We did Gatsby in the fall, and we realized that having campus-wide events, bigger events has a lot bigger impact and durability than a lot of the events that class councils do,” she said.But bigger events entail greater commitments of time and resources, and Joseph said organizing the Dance-A-Thon has proved “a huge learning process.”However, Ventilla said the combined efforts of all SCC members — which have fueled a large-scale promotional campaign extending across social media, YouTube and the event’s brand new website — have transformed what began as a distant vision of a dance marathon into an imminent reality.“There are 37 of us [on SCC], so there are 37 people working on it,” she said. “Before then, we had committees, and they did their own thing, but because this is such a huge process, we all came together.”Ventilla said their promotional efforts have already generated a lot of excitement in the community. A variety of sponsors has contributed to the event, and even more organizations have indicated their interest in participating in coming years.“We’re going to have a ton of really great things, but the real potential for this is in the future,” she said.Included in the festivities lined up for this year’s Dance-A-Thon are live performances by student organizations, an inflatable obstacle course, music, free food and, of course, dancing.“It’s an all-night thing, so if you’re coming back to campus at 3 a.m. and don’t have somewhere to go, instead of Taco Bell, come to us,” Ventilla said.Both Ventilla and Joseph said their eventual hope is to create a club which will take over organizing future Dance-A-Thons.For the present, however, Joseph said the SCC’s primary objective is to encourage participation among the student body, both in terms of donations and attendance at the actual event.“We really want people to come out and have fun, and that will set the tone for coming years,” he said.Joseph said students can support the event by donating through a link on the event website (,or by texting “Beacon ND” to 20222, which will make an automatic donation of $5 to Memorial Children’s Hospital.He said the SCC will also be collecting donations in person throughout the night.“Every little bit counts,” Joseph said. “It’s kind of corny, but it really does.”Tags: Dance-a-Thon, Memorial Children’s Hospital, SCC, THONlast_img read more

E-Scan offers digital marketing insights

first_imgThe Credit Union National Association recently released the 2017-2018 Environmental Scan. The E-Scan offers insights in 10 primary areas affecting credit unions, including lending, economics, technology and of course marketing. The E-Scan is a must-read for any credit union executive and is also an outstanding planning tool to use.The marketing section is entitled “The Big Deal Behind Social Media.” It also mentions many of the other top marketing trends for credit unions, including disruptors, regulations, Generation Z, the evolution of marketing, highly personalized marketing, consumer preferences and the humanization of digital. But the bulk of the section centers around social media and engagement.According to the E-Scan, there are five factors that come into play when brining engagement into your social media efforts:(1)    Bring value firstAs the E-Scan notes, “social media isn’t always about direct response…..once you’re identified as a serial promoter, people will shut you off and tune you out.” Look for ways to engage—not sell—on your social media platforms. continue reading » 24SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblrlast_img read more

Sales, service, or success?

first_img“We need to establish a sales culture…We don’t sell, we educate…Our outstanding service will lead to sales.” All are common phrases expressed through credit unions describing the retail delivery of products and services. All are correct, in their own manner. All can be questioned, in their own perspective, too. As credit unions connect the gap between service and sales, one aspect remains constant and undeniable: when the member succeeds, the credit union succeeds.Perhaps a “Success Culture” provides the necessary balance.Focusing on success for the member, through sales and service, introduces a trading of value. For the most part, the credit union trades a set of well-priced products and, over time, the member exchanges value through increases in product use and purchases.Success can certainly come through sales – new loans, additional deposits, insurance purchases, etc. But, too much focus on sales can create a “pushy” experience where members hear a pitch at the smallest hint of opportunity.Success can undeniably happen through service – fast transactions, technological options, error resolution, etc. But, too much focus on service can make it easy to overlook growth prospects in the quest for an experience that doesn’t feel overly ambitious to the member.How does a success culture balance the short-term need to serve with the long-term need to grow revenue? It begins with an outlook that ensures members are getting the most from their current set of products; continues with information introduced to illustrate how members can experience more success with the credit union; and, concludes with an attitude of action that guarantees all opportunities for success are fulfilled (i.e., moving the look-to-book ratio forward).Front line leaders in a success culture need to see every member interaction as an opportunity to extend the long-term nature of a business relationship. This occurs with a twofold commitment: first, to serving the immediate need at hand; and second, to continuously showing members the tangible value they are receiving and how they might receive more. It’s as simple as remembering that the credit union does not succeed until the member succeeds. So, focus on member success. And maintain that each member understands that success, in the near- and long-term, is the goal.Measuring a success culture is as balanced as its execution. Growth and performance measures might include new members, member retention, new loans, and cross-sales. Service measures such as Net Promoter Score, Member Effort Score, and post-transaction feedback provide insights into relationships where revenues will be achieved gradually over time. Incentives and rewards should be just as balanced, with perhaps 25 percent dependent upon revenue initiatives and 75 percent supported by service-focused measures.As front-line leaders earn trust, members will invite them to participate in more in-depth conversations. This gives front line leaders insights for recommending a path to value, regardless of whether that course includes added revenue right away. Looking out for the member is the focus. This kind of attention allows front line leaders to explain more about value to their members, creating a positive impression that results in the member driving more business to the credit union. The outcome is a win for the credit union, with success seen on the balance sheet and income statement.As long as the member succeeds first. 6SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblr,Jeff Rendel Jeff Rendel, Certified Speaking Professional, and President of Rising Above Enterprises works with credit unions that want elite results in sales, service, and strategy. Each year, he addresses and facilitates … Web: Detailslast_img read more

Kamala Harris, making history as VP pick, condemns Trump’s leadership ‘failure’

first_img“But he never did,” Obama said.As a result, Trump has left America’s “worst impulses unleashed, our proud reputation around the world badly diminished, and our democratic institutions threatened like never before,” Obama said.Trump responded by telling reporters that Obama had been “a terrible president.”Leave nothing to chance Former first lady and secretary of state Hillary Clinton, who narrowly lost the 2016 presidential election to Trump, pleaded with voters to take nothing for granted in another tight contest.”This can’t be another woulda-coulda-shoulda election,” she said.Others on the night’s program included Massachusetts Senator Elizabeth Warren, who unsuccessfully challenged Biden for the nomination, and Nancy Pelosi, speaker of the House of Representatives.Former Arizona congresswoman Gabrielle Giffords, who has become a gun control advocate after being shot and severely wounded in a 2011 assassination attempt, also spoke, along with Emma Gonzalez, a survivor of the Parkland school shooting.Young activists addressed the dangers of climate change and Hispanic immigrants made highly emotional critiques of Trump’s policies that they said had torn apart their families.Much focus was on Obama, who remains a giant force in the Democratic establishment.Although he took a back seat during the Democratic primaries, he is now campaigning hard for Biden.”Tonight, I am asking you to believe in Joe and Kamala’s ability to lead this country out of dark times and build it back better,” he said in his speech.Trump’s ‘storm center’ Obama spoke two days after his wife, Michelle Obama, opened the convention with a scathing takedown of Trump as “the wrong president for our country.””He cannot meet this moment,” she said.Tuesday’s lineup featured two other former presidents — 95-year-old Jimmy Carter and Bill Clinton, 74, who called the Trump White House “a storm center.”Biden, 77, the former Delaware senator who served as Obama’s vice president for eight years, was officially nominated on Tuesday.Harris, the California senator whom Biden picked to be his vice president, will speak live from Wilmington, Delaware, Biden’s hometown and campaign headquarters.The nomination is the latest in a lifetime of firsts for the 55-year-old daughter of a Jamaican father and Indian mother who were immigrants to the United States.Harris was the first black attorney general of California, the first woman to hold the post, and the first woman of South Asian heritage to be elected to the US Senate.The Republican Party is to hold its virtual convention next week and nominate Trump to serve four more years.Trump has chosen the White House South Lawn as the location for his acceptance speech — a controversial decision given that presidents are legally required to separate their campaigning from taxpayer-funded governing.Topics : “We’re at an inflection point.”Biden, who faces Trump on November 3, is due to give his own acceptance speech on Thursday, closing a Democratic convention held wholly online and on television due to coronavirus safety precautions.Shortly before Harris spoke, America’s first black president, Barack Obama, delivered his own condemnation of Trump — and appeal for Biden’s election.Obama said that on handing over the White House to Trump in 2017, he thought the Republican “might show some interest in taking the job seriously; that he might come to feel the weight of the office and discover some reverence for the democracy that had been placed in his care.” Kamala Harris made history Wednesday when she accepted the Democratic nomination for vice president, while joining Barack Obama and Hillary Clinton to condemn President Donald Trump’s profound “failure” as a leader.Harris, the first black woman on a major party’s White House ticket, accused Trump of turning “our tragedies into political weapons.” And she urged Americans to vote for Joe Biden, “a president who will bring all of us together.””Donald Trump’s failure of leadership has cost lives and livelihoods,” the former California prosecutor charged in her acceptance speech.last_img read more