Sense launches its first cause related marketing campaign

first_img About Howard Lake Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world’s first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp and co-founder of GoodJobs.org.uk. Researching massive growth in giving.  19 total views,  1 views today AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis Sense launches its first cause related marketing campaign AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis National deafblind charity Sense has launched its first cause related marketing deal with the leading bagel maker, Bagel Factory.Bagel Factory, suppliers of the 2004 Flora London Marathon, approached Sense because it is one of the official charities for this year’s race.Bagel Factory will be donating £2 to Sense for every ‘Bakers Dozen’ pack it sells until April 18 2004. This initiative will continue until June for customers who have a promotional coupon. Bagel Factory will also be supplying free bagels to the Sense marathon team at the charity’s post race reception. A Bakers Dozen pack contains 13 fresh baked bagels and cost £6. All of Bagel Factory’s outlets are running this promotion (excluding Bagel Factory at Harrods). Advertisement Catrin Edwards, Corporate Partnerships Manager at Sense, said: “We hope this initiative will form a basis for Sense to extend its cause related marketing portfolio. We are now actively looking for other companies interested in launching similar campaigns with Sense in the future.” Howard Lake | 20 March 2004 | Newslast_img read more