What is the state of your marketing?

first_img continue reading » We all have our favorite states. It might be your native state, a destination state or an adopted home state. If you are like me and are a native Texan your favorite state may also be an attitude (for example, my wife was born in Oklahoma but she moved to Texas when she was 10 days old; thus we celebrate her birthday ten days late because when she got to Texas is when she really started living!).When it comes to your marketing, what sort of state is it in? Is it strong or weak? Is it fun or boring? Is it effective or ineffective?Here are some possible “states” your marketing might be in along with potential solutions for how to improve:State of Confusion—Does everyone in your credit union know what your brand is? Would they answer the question “What are you about?” with the same answer? If not, then you have brand confusion when you need brand consistency. A confused brand is a weak brand.Solution: Develop a brand plan that clearly identifies your target audiences, your brand vision and your key messages. Train your staff to your brand. ShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblrlast_img read more

Nichols keeps clicking, collects career 500th IMCA Stock Car win

first_imgMike Nichols won the 500th feature of his IMCA Sunoco Stock Car career on Aug. 26 at Dawson County Raceway. (Photo by Kelly Ninas)HARLAN, Iowa – Mike Nichols started racing 20-some years ago with aspirations that didn’t go much further than simply winning a heat race.On Sunday, the overachiever raced to his career 500th IMCA Sunoco Stock Car feature victory during Dawson County Raceway’s Connie Jewett Memorial.“Somewhere in early, mid-July, things were clicking pretty good for us and I started thinking that we might be able to get to 500 wins this year,” Nichols said. “I didn’t want to get close and then have it lingering over us all winter.”The Aug. 26 win at the Lexington, Neb., oval was his 39th of the season and came in a stellar field that included David Murray Jr., IMCA’s all-time single division leader with 550 career Modified checkers.Just the second driver in IMCA history to reach the 500 win mark, Nichols used a word of his own making – ironical – to describe having to pass Murray to accomplish the feat.“After my 99th, 199th, 299th and 399th wins, we won the next night out,” he said. “After I won my 499th at Boone County Raceway (on Aug. 17) we raced twice at Shelby County Speedway. It would have been nice to win at my hometown track but I finished sixth one night and third the next.”His IMCA-best total of 34 track championships already includes eight Dawson County titles in the last nine years. Chasing a record-extending eighth national championship, Nichols won features at 11 tracks in four states, including 13 victories in racing to another perfect season at Lexington.“Dawson County is always racy. It fits my driving style and you can run the same gear there on Sunday that you do Saturdays at Harlan,” noted Nichols. “It’s a four-hour trip one way for us but the fans appreciate good racing and we enjoy racing there.”“When I started racing I had hoped to win a heat race. I’ve been a loyal supporter of IMCA weekly racing for more than 20 years and it’s hard to believe the success we’ve had,” said Nichols, who enjoyed a career-best 54 victories in 2016 and won his first IMCA Speedway Motors Super Nationals fueled by Casey’s main event last year. “Divide 500 wins by 20 years and it shows we’ve been able to stand the test of time, and the biggest reason why is the dedication by our entire team.”“My 300th and 400th wins seemed like stepping stones. My 500th feels like a milestone,” he added. “It’s good to have it behind us because now we can concentrate on racing and having fun.”How much longer he’ll be racing and having fun remain to be determined. Nichols turns 41 in early September and is juggling work, college and building a new home as well as racing.“Mother Nature and Father Time are always working against you but I’m still having as much fun racing and helping other guys as I ever have,” Nichols said. “One of the neatest things that happened after I won my 500th feature was when I guy I’ve been helping came up to thank me. It’s cool to see other guys be successful as well.”last_img read more

Lakers’ Julius Randle unlikely to keep starting position

first_imgThe frustration does not emerge as much in Julius Randle’s body language. His jumper also reaches the basket with more dependable accuracy.Since moving into the starting lineup seven games ago, a few things have happened for the better. Randle has posted four double-doubles. He has shot 51.4 percent from the field. He has logged just under 30 minutes per contest.“That’s what he’s supposed to do,” Lakers guard Jordan Clarkson said. “He’s playing hard and competing. He’s doing everything we’ve asked for.” But that might not be enough for Randle to retain his starting spot when the Lakers (9-40) host the Charlotte Hornets (22-25) on Sunday at Staples Center. Lakers coach Byron Scott has planned to start Larry Nance Jr. after gradually phasing him into the lineup amid a four-game absence last week because of a sore right knee. How does Randle find the balance between limiting turnovers while maintaining his aggressiveness? “There were passes I was trying to make that weren’t there. Sometimes I’m going in a hurry,” Randle said of his play against the Clippers. “If there’s certain situations like that next game, I won’t make the same play.” Rock bottomScott could become linked to something in Lakers history that is hardly as glorious as his three NBA championship teams during the “Showtime Era.” If they lose against Charlotte, the Lakers will tie a team record for consecutive losses (10). The Lakers also have compiled more nine-game losing streaks this season (two) than in their previous 66 seasons combined (one). “Two losses in a row is demoralizing. You hate losing two,” said Scott, whose .220 winning percentage is last among the Lakers’ 25 all-time coaches. “Obviously nine is something we didn’t imagine. But it’s something we have to deal with. The only thing we can do is to take each loss, try to learn from it and try to get ready for the next game.”It has not been easy. “It’s tough,” Clarkson said. “We’ll continue to work. That’s all we can do. We’ll try to keep getting better.”News and notesThe Lakers listed Bryant as questionable to play in Sunday’s game against Charlotte because of soreness in his right shoulder. Bryant sat out on Friday against the Clippers … The Lakers sent seldom-used forward Tarik Black to their Development League affiliate, the D-Fenders. “I still love what Julius has done,” Scott said. “But when Larry was in that starting role, he was playing extremely well.”So has Randle. “All year I’ve put in a lot of work,” Randle said. “I’m keeping my confidence and finding my pace and knowing when and when not to take it. Sometimes I settle too much. Sometimes I don’t take it enough. So just trying to find that balance and still be aggressive and attack.” Yet, Lakers guard D’Angelo Russell argued Randle “can do way better.” Kobe Bryant still chewed out Randle both during a timeout in last week’s loss in Portland and afterwards in the locker room because of his defense. Randle also committed six of the Lakers’ 17 turnovers in Friday’s loss to the Clippers. “I’m not so worried about that,” Scott said of Randle’s turnovers. “I love his aggressiveness. It’s just a matter of trying to take better care of the ball next time we play.”center_img Newsroom GuidelinesNews TipsContact UsReport an Errorlast_img read more