Queensland lures tourists with postcard campaign

Recent flooding has not deterred Tourism Queensland from maintaining its commitment to promoting domestic tourism in Queensland, with the launch of its nation-wide postcard campaign. The advertisement, designed for print, radio and online placement, invites key markets in Sydney and Melbourne to “come and visit us in Queensland”. “Travellers will be directed through to Tourism Queensland’s website [www.queenslandholidays.com.au] for a range of holiday deals,” Tourism Queensland chief executive Anthony Hayes said. “We need to get that message out now that there is no need to cancel your Queensland holiday if you already have one booked, and if you don’t, then book one today because Queensland is ready to welcome you!” Mr Hayes added that while the state faces the difficulties of recovery, much of its attractions have been unaffected and the time to visit is now. “Unfortunately the huge amount of publicity the floods have generated created an impression that most of Queensland’s tourism regions have been affected,” Mr Hayes said. “Most are in fact fully accessible and open and of those who were directly impacted, many were open again within just a few days of floodwaters receding, while others are well on the way towards resuming normal business operation.” The tourism Queensland boss stressed that the state’s attractions, from beaches to island resorts, are ready and waiting to welcome tourists from around Australia. A flood recovery task force was recently set up by the organisation to assist the industry in flood affected areas. “Despite some of the challenges we currently face, the spirit and resilience of the Queensland tourism industry has recently shown proves why Queensland really is Where Australia Shines,” Mr Hayes said. Source = e-Travel Blackboard: N.J read more