How to succeed with Google AdWords

first_imgUsing Google AdWords can help credit unions attract more customers, and reach people when they’re searching for financial services.But credit unions need to define their goals and strategy before entering this arena, Ben Polk, a senior account executive with Google, told CUNA Marketing & Business Development Council Conference attendees recently.Google AdWords uses keywords and targeting to connect your ads with users and their searches, Polk explained. That’s why it’s important to use keywords that consumers use to find you.“Think like a customer, be relevant, and do research,” Polk advised, offering these best practices:Choose a strategy that aligns with your main business goal. Automation will help you manage your account to focus on that goal above all else.Automate your bidding based on the most accurate conversion data available. “Better conversion data means smarter automated bids,” he said. continue reading » 17SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblrlast_img read more

Nature Inspires Hi-Tech Design

first_imgScientists and engineers continue the gold rush to imitate nature’s solutions to problems.Enzymes: “Bio-inspired biomimetics can outperform natural coenzymes” (Science Daily). Chemists have imitated cellular catalysts and have exceeded the natural counterparts (at least for industrial redox applications).Barnacle bills: “Do we need to wipe out clingons?” (BBC News): Understanding how barnacles and mussels cling to ships and propellers might save a lot of money some day.  “I think these are incredible little micro-worlds,” Dr Raeanne Miller says, “with lots and lots of different types of creatures, each one doing their own thing to survive in some incredibly harsh environments.”Sandcastle worm secrets: “Sandcastle worms serve as inspiration for a new type of underwater adhesive” (Science Daily). This creature is another “cling-on warrior” that scientists at UCSB are analyzing for adhesive applications in medicine and other wet environments.Snake charm: “Snake gait: Science observes nature to invent new ways of moving” (Science Daily). “It has no wheels or legs or anything to help itself along, and yet it is able to move and to move quite fast. In terms of mobility, the snake is a masterpiece of engineering, and it is no coincidence that it should be studied to uncover the physics underlying its locomotion.”Salamander swimmer: “A new salamander robot has been designed that can walk, swim and turn around corners.” See the TED Talk video clip on Live Science showing the robot, and its inventor’s reasons for wanting to study animal motion, including salamanders and cats.Tree oil: “Is lignin the crude oil of the future? Maybe so, thanks to the sun and photocatalysts” (PhysOrg). Currently, lignin is a waste product of paper production, but it’s loaded with chemicals that could be useful in many applications.Electric eel watch: “Shocking! ‘Electric Eel’ Fibers Could Power Wearable Tech” (Live Science). “Stretchy fibers that mimic electric eels could be woven into clothing to power wearable technology one day, new research suggests.”Algae fashions: “Healthy and diseased marine algae inspire new designs” (BBC News). Microscope studies of algae have inspired a Scottish designer to make colorful scarves and pillows.Blind cave fish nursing: “Regulating IV infusion with innovative blind cave fish-inspired sensor” (Science Daily). How can a blind fish help humans?Inspired by the blind cave fish, researchers at the Singapore-MIT Alliance for Research and Technology (SMART) have developed Micro-Electro-Mechanical Systems (MEMS) flow sensor so tiny and sensitive that it can be implanted into the IV or intravenous set-up, to aid in regulating the velocity of the fluid flow with minimal intervention by the nurses, thereby reducing their workload while increasing their productivity by 30%; and significantly decreasing the complications of drug infusion via IV therapy. These sensors can also be incorporated into marine underwater robots, lending them sensitivities to wakes, akin to the blind cave fish itself, so that the robots can manoeuvre in a highly energy-efficient manner.Clam TV: “Color-Morphing Clams Could Inspire New Smartphone & TV Screens” (Live Science). With just ambient sunlight, giant clams produce an astonishing array of colors—including blues, greens, golds and, more rarely, white—by means of iridocytes. “Producing color the way giant clams do could lead to smartphone, tablet and TV screens that use less power and are easier on the eyes,” a biologist says.Beetle condenser: “Beetle-inspired discovery could reduce frost’s costly sting” (Science Daily). “In a discovery that may lead to ways to prevent frost on airplane parts, condenser coils, and even windshields, a team of researchers led by Virginia Tech has used chemical micropatterns to control the growth of frost caused by condensation…. The inspiration for the work came from an unlikely source — the Namib Desert Beetle, which makes headlines because it lives in one of the hottest places in the world, yet it still collects airborne water.”Bladderwort suction: “This plant sucks! (but how? )” (Science Daily): The lowly bladderwort has one of the fastest traps in nature. “If we can work out how the bladderwort can grab food so quickly, it could also have applications in other fields by helping us develop tools that can rapidly capture small samples of fluids. Finding out how a bladderwort sucks could possibly also lead to biomimetic technical innovations.”Plant printing: “Novel 4-D printing method blossoms from botanical inspiration” (Science Daily): Another project from Harvard’s Wyss Institute for Biologically Inspired Engineering—”Inspired by natural structures like plants, which respond and change their form over time according to environmental stimuli, the team has unveiled 4-D-printed hydrogel composite structures that change shape upon immersion in water.” One researcher commented, “It is wonderful to be able to design and realize, in an engineered structure, some of nature’s solutions.”Plant antenna: “New fluorescent nanomaterials whose inspiration was taken from plant antenna systems” (Science Daily): From the Basque country of Spain comes this project: “These new multifunctional materials aim to imitate the photosynthetic organisms of plants. These microorganisms consist of thousands of chlorophyll molecules embedded in a protein matrix, which provides them with a specific orientation/arrangement and intermolecular distance.”Bat avoidance: “How bats recognize their own ‘bat signals’ – Researcher discovers unique mechanism bats use to overcome communication interference in the wild” (Science Daily). “The mechanism that allows individual bats to avoid noise overlap by increasing the volume, duration and repetition rate of their signals has been uncovered by a new study” at Tel Aviv University. “Unlocking the mystery of bat echo recognition may offer a valuable insight into military and civilian radar systems, which are vulnerable to electronic interference.”Science is fun again, thanks to biomimetics. Inspiration from nature’s designs is leading to well-funded projects that promise useful and even lifesaving applications. Only a few researchers toss in extraneous evolution verbiage. The real focus is on intelligent design.Teachers and speakers: get inspired from our Biomimetics Category, where you will find dozens of news stories over the last decade showing the power of design to inspire scientists and engineers. Show kids the variety of animals and plants that are inspiring awe in biologists about how they solve problems. Give them a vision of the treasure chest out there in the world waiting to be explored. Let’s raise up an army of ID-friendly researchers who can improve the world and leave Darwin in the dust. (Visited 23 times, 1 visits today)FacebookTwitterPinterestSave分享0last_img read more

Hypocrisy is all around us

first_imgShare Facebook Twitter Google + LinkedIn Pinterest Hypocrisy can be defined as the practice of claiming to have moral standards or beliefs to which one’s own behavior does not conform. In other words, a hypocrite says one thing and does another. I’m sure all of you reading this article can think of examples of hypocrisy in our everyday lives. I will offer a few examples that tend to hit a nerve with me.Hypocrisy in society1. The general public complains frequently and loudly about legislation and other policies enacted by local, state, and national government. However, when given the chance to express their opinions about politicians and issues, the general public typically shows up to vote in low numbers.2. The national restaurant chain Chipotle proudly promises that they source their food ingredients from farms rather than factories and try to source responsibly raised meats and produce for the benefit of their customers. Unfortunately, these lofty goals have not extended to food safety as they’ve failed to prevent dozens of customers from experiencing food poisoning and other foodborne illnesses.3. Members of the general public endorse the concept of requiring farmers to follow certain animal welfare practices that insure humanely raised meat products. Then, these same members of the public complain about higher food prices and may purchase the more economically priced products.4. The mainstream sports media for years have said that the Cincinnati Bengals can’t win a playoff game with Andy Dalton as their quarterback. Now that he is out due to injury, the same media outlets fear that the Bengals can’t win in the playoffs without him. Note: This is the opinion of an overly-sensitive Bengals fan that believes the media can’t have it both ways! Hypocrisy in agriculture and beef production1. Agricultural producers get upset when non-farm clientele don’t believe or respect the story of traditional agricultural production. Do we as agricultural producers give the same respect and consideration we expect from others when we are asked to hear the story from groups that are polar opposites in terms of their beliefs about food production?2. Farmers will build barns to store tractors and equipment but store bales of hay uncovered on sod ground.3. Farmers try to get grain crops planted as quickly and efficiently as possible in the spring but will calve beef cows 12 months a year because they don’t have a place to house the herd bull separately from the cow herd.4. Small herds that utilize one bull for both their cows and heifers will focus on buying a bull with calving ease for the limited number of heifers retained for replacements, but fail to select EPDs suitable for the majority of the females in the herd that are mature cows. The producer then complains about the lower weights on their feeder calves on sale day.5. Numerous beef industry surveys indicate that March is the most common month of the year that producers will include in their calving season. This is a tradition that has carried across generations of producers even though March typically possesses the most highly variable weather patterns with some of the most stressful calving conditions throughout the year.6. Club calf producers design matings to produce steer calves with extreme amounts of muscle, bone, and hair that target a “perceived” ideal terminal market animal. These producers often keep the females from these same matings with the hope they will make productive brood cows.7. The OSU Extension Beef Coordinator encourages beef producers to put an emphasis on aggressive reproduction and culling practices. This same person manages to find excuses for his daughters ex-show heifers that may not live up to the same lofty standards that he encourages other producers to adopt. Note: This is a painful confession from a person that knows hypocrisy when he sees it!Some of the beef-related hypocrisies mentioned in this article will be addressed in the second session of the upcoming 2016 Ohio Beef Cattle School that will be held on Tuesday, February 2 starting at 7:00 p.m. Remember, the School begins with the first session on Tuesday, January 19 and concludes on Tuesday, February 16, and is being hosted in many locations across Ohio, plus one each in Indiana and New York. More information on the 2016 Ohio Beef Cattle School can be found at the OSU Extension Beef Team’s web site at http://go.osu.edu/BeefSchool.last_img read more

Justin.TV’s Sub-Sites Are a Surefire Profit Generator

first_imgdana oshiro Tags:#start#startups A Web Developer’s New Best Friend is the AI Wai… With almost half a million broadcasters, popular lifecasting service Justin.TV could probably create a section for clown fightclubs and still have thousands of video voyeurs clamoring to entertain us. The company just launched its first in what is likely to be a long list of sub-sites. Gaming.justin.tv is a sub-site that offers viewers info, events and videos specific to the gaming community. The company is already working on followup sites with music and social channel queued up for the future. It’s hard to believe that a young man and his hat camera could build an empire like Justin.TV. In just three years the company has gone from a four-person gritty apartment startup, to a service with more than 21 million unique monthly visitors. The site currently serves the equivalent of 16,946 standard DVDs per hour in video content and ReadWriteWeb featured it as one of the top 5 video sites in the world. With the new channel sub-sites, this empire is about to expand even further. In a blog post the company writes, “Justin.tv sub-sites will have their own promoted content and could include custom features as well…Now that there’s a dedicated gaming area, we’re free to build new features just for gamers that may not have been possible before.”Last month ReadWriteWeb covered Wikia’s profit announcement. Wikia acknowledged that corporate sponsorships on sites like the World of Warcraft and Halo communities were particularly lucrative. Justin.TV is likely to see even more advertiser interest. Video production often requires much more time than the average wiki contribution, and viral video makers are perhaps some of the most sought after customers due to their far-reaching networks. If corporations can get to a sub-site’s influencers and gain favorable reviews, then the outreach could generate huge sales growth. Furthermore, given the fact that the Justin.TV’s traffic more than doubles Wikia’s, it will be hard for advertisers to resist the lure of these fan communities. To check out the first sub-site, visit gaming.justin.tv. 8 Best WordPress Hosting Solutions on the Marketcenter_img Related Posts Why Tech Companies Need Simpler Terms of Servic… Top Reasons to Go With Managed WordPress Hostinglast_img read more

Hockey coach Harendra resigns after India’s loss to Malaysia

first_imgIndian men’s hockey team national coach Harendra Singh on Tuesday resigned from his post after his side crashed out of the Asian Games final with a 3-4 defeat by Malaysia in the second semifinal in Guangzhou, China.India’s hopes of a gold medal and a direct berth in the 2012 London Olympics were dashed by a spirited Malaysia, who rode on Muhammad Amin Rahim’s 75th minute golden goal to progress to their maiden title clash, where they will meet seven-time champions Pakistan, on Thursday.Soon after the unexpected loss, Harendra tendered his resignation to Hockey India secretary general Narinder Batra taking full responsibility of the team’s disastrous showing in the semifinal.”Keeping in view of the dismal performance of the men’s hockey team in the semifinal match against Malaysia today, I hereby tender my resignation as the national coach of the men’s hockey team with immediate effect,” he wrote in his resignation letter to Batra.”I accept the moral responsibility for the debacle at the 16the Asian Games,” Harendra added.In his resignation letter, he also thanked the HI and various government bodies apart from the players and his colleagues for their support during his association with the national team.”I am grateful to Hockey India, Ministry of Sports and Youth Affairs, Government of India and Sports Authority of India for all the support and encouragement I received during my tenure as a national coach.”I am thankful to all the officials of the said organisations for giving me this wonderful opportunity to serve for the country. I would also convey my gratitude for the kind of unconditional support I received from my countrymen as well as well wishers form various countries during the said appointment,” he wrote.advertisement”I would also like to put on record the support I received from the members of the media. I would fail in my duty If I do not convey my sincere thanks to all my players and support staffs who stood by me in each and every occasion during this eventful tenure. I wish all the luck to the Indian men’s hockey team for the future,” Harendra signed off.However, Batra said, in no way, the federation would accept Harendra’s resignation at this crucial juncture and had asked him to continue with the job.”I had received his mail and also talked with him over phone. I told him that it is not right to be emotional. We have a bronze medal match to play and I asked him to concentrate on that match,” Batra told PTI.”It is good that he has taken moral responsibility but it is not the right time to take this step. All this can be sorted out after returning to India. I asked him to be with the team and work together so that we can return with the bronze medal,” he added.last_img read more

NSW Footy Facilities Fund open for applications

first_imgMinister for Sport and Recreation, Stuart Ayres and the National Rugby League have announced the New South Wales Footy Facilities Fund, which is open for applications until Sunday, 9 January 2015. Funding is available for projects throughout New South Wales. “This program is a terrific initiative of the National Rugby League (NRL) and the New South Wales Government that will help fund grassroots footy clubs in local and regional New South Wales,” Mr Ayres said. “The program aims to improve facilities for a variety of benefits including increasing participation, safety and security, environmental sustainability, social inclusion and building strong communities.” The main objectives of the Footy Facilities Fund are to: –        increase regular and on-going participation opportunities in Rugby League –       improve the standard of Rugby League grounds and facilities Additionally, applications can be strengthened by addressing one or more of the following: –       improve safety at sport and recreation facilities (e.g. upgrade of field to provide a safer playing field, access pathways for players, disability ramps) –       increase the security at sport and recreation facilities (e.g. installation of fencing) –       remove barriers to promote inclusion in Rugby League (e.g. upgrade of amenities to increase female participation, provision of disability access, upgrade of referee amenities) –       develop environmentally sustainable sport and recreation facilities (e.g. installation of drainage, rainwater tank, upgrade lighting for environmental impact) –       build strong communities NRL Head of Football, Todd Greenberg said grassroots facilities were crucial to the success of Rugby League. “Every parent wants their children to play footy at safe, secure and high quality venues,” he said. “This program not only improves facilities at local footy clubs but it provides the services needed to enable more youngsters, particularly those with disabilities, to be part of our game.”“And that is crucial because there is a place in rugby league for everyone,” Mr Greenberg concluded. Touch Football affiliates in New South Wales are also eligible to apply. For more information and to apply, visit www.dsr.nsw.gov.au/grants or phone (02) 13 13 02.  Related Files141110_nsw_footy_facilities_fund_open_for_applications-pdfRelated LinksFooty Facilities Fundlast_img read more

Michigan Football: Newly-Engaged Michigan Fan Wants Jim Harbaugh To Officiate His Wedding

first_imgMichigan head coach Jim Harbaugh patting a player on the head.ANN ARBOR, MI – SEPTEMBER 22: Head coach Jim Harbaugh celebrates a first half score with Shea Patterson #2 while playing the Nebraska Cornhuskers on September 22, 2018 at Michigan Stadium in Ann Arbor, Michigan. (Photo by Gregory Shamus/Getty Images)Ben Berkley is a Michigan alum, and a “Chad Henne fanatic” according to his Twitter bio. His new fiance Alex Jackson is a Wolverine fan as well. The pair got engaged last night in Los Angeles, and Berkley was anxious to share the good news with the Harbaugh clan on Twitter. He even wants Jim Harbaugh to officiate his wedding ceremony. @JayHarbaugh @CoachJim4UM I proposed last night with an enthusiasm unknown to mankind #goblue #harbaughofficiates pic.twitter.com/8K9WOfkDyZ— BB (@b_berk) June 17, [email protected] can we get @CoachJim4UM to officiate haha. We’ll have a Southern California satellite camp that weekend!— BB (@b_berk) June 17, 2015We fully support this idea, and hope Harbaugh at least attends the wedding. Congratulations to Ben and Alex!last_img read more

Mark Wahlberg Helps Raise Charity Cash On CIBC Miracle Day

first_imgMark Wahlberg, with other top entertainment and sport personalities such as Rasta Phil, helped CIBC employees and clients raise a record $4.5 million for Canadian children’s charities on Miracle Day just before Christmas.“I know first-hand the important work done by charities and organizations that support youth,” said Mr. Wahlberg. “As a kid, I was fortunate enough to spend my free time in the positive and nurturing environment of the Boys and Girls club. I am pleased to support CIBC Miracle Day because together we can make a difference.”Held this year on Dec. 5, CIBC’s Miracle Day is the annual flagship fundraising event for the CIBC Children’s Foundation. It has raised a total of nearly $69 million donated to hundreds of children’s charities across Canada since 1984.“This year’s Miracle Day was an incredibly successful day for the CIBC Children’s Foundation, thanks in part to the presence of personalities like Mark Wahlberg and Rasta Phil,” said Allison White Gryspeerdt , Senior Manager of National Programs for CIBC Children’s Foundation.“I am glad to have been involved in this year’s Miracle Day event and helped to raise more attention for the CIBC Children’s Foundation,” says Rasta Phil, aka Phil Thomas, who is a music star and mentor/advisor/co-producer to many famous artists and music groups via his company Rasta Phil Entertainment, including Mark Wahlberg and the New Edition. “It is an important charitable event that deserves to get all the funds possible to support children’s needs across the country.”Source:PR Newswirelast_img read more

Forestry companies fall as US housing stats show potential slowing demand

first_imgTORONTO – Shares in several major Canadian forestry companies closed down Wednesday after an analyst downgrade and lower-than expected building permits for the crucial U.S. housing sector.CIBC analyst Hamir Patel said in a note that the bank has reduced its outlook on the industry, including downgrades on Interfor Corp., Resolute Forest Products Inc., and West Fraser Timber Co., as concerns mount about U.S. housing.“With more warnings signs flashing in the U.S. housing market…we are now moving to the sidelines on all commodity wood product stock,” wrote Patel.Canfor Corp. closed down six per cent, Resolute ended down 4.5 per cent, Interfor down four per cent, and West Fraser down 3.9 per cent.The shift came as the U.S. Commerce Department said Wednesday that applications for building permits, seen as a reliable indicator of future activity, fell by 5.7 per cent in August after a 0.9 per cent rise in July. Permit applications have been down four of the past five months.The reading is quite a bit weaker than expected and shows that permits have clearly faded from the cycle high in March, said BMO senior economist Robert Kavcic in a note.“This is consistent with our view that residential construction looks to be largely a wash on overall economic growth at this stage of the cycle.”The drop in permits contrasted with a surprise 9.2 per cent jump in August housing starts, but Kavcic said it was largely a catch-up move from slumps in the previous two months.The signs of potential slowing come after a strong run for the industry, supported by tight supplies and a rebounding housing sector that have pushed prices up to all-time highs this summer.Patel noted that a strong first half of the year and a “decent” third quarter have set the industry up for what could be a record year.High lumber prices have also helped insulate the industry from the softwood lumber tariffs the U.S. imposed in April, 2017 that average just over 20 per cent.Western softwood lumber prices have averaged US$536 per thousand board feet this year, up from US$401 last year. Prices peaked at more than US$650 per thousand board feet in June but have since plunged, falling 14 per cent in the last two weeks alone to US$412, said Patel.The tariffs came after a 2006 softwood lumber agreement expired in October 2015. Last week, a group of U.S. senators urged U.S. Commerce Secretary Wilbur Ross to reach a new softwood lumber agreement because of the high lumber prices caused by the tariffs.Companies in this story: (TSX:WFT, TSX:CFP, TSX:RFP, TSX:IFP)last_img read more